The strategic significance of a business model is the ability to answer the simple question of what value a enterprise can capture beyond revenue and cost, thereby supporting enterprises to think more strategically about business models. Furthermore, as business models are seen as a means of creating value outside the core organization, the enterprise ecosystem has also become an important part to consider.
The value of an enterprise should not only be created for its customers. The business model of an enterprise should also create value for the organization itself, and this value is usually not limited to financial profit, but also includes strategic and organizational value. Strategic value includes competitive advantage, innovation, lock-in, image, possibility of future growth, etc.
The key assets and processes of an enterprise are the tangible and intangible resources required to operate the enterprise business model. By thinking about the key assets of the enterprise, such as ecosystems, partners and suppliers, and through the corresponding work processes, the business model of the enterprise can be brought to life.